CASINO SOLVERDE – BRAND IDENTITY
Solverde S.A. is one of the leading operators of Casinos and Hotels in Portugal.
With more than 45 years of activity in land based Casinos, the company launched its Online Casino in 2017, a project in which I worked since the beginning of its development (2016).
In addition to my work as a frontend developer at CasinoSolverde.pt, I also worked as a Web Designer, I created the brand and the brand identity for the new online presence of the Solverde group.
For the company’s marketing needs, this new brand should have a strong connection to Solverde’s already existing brand (institutional), but with a modern and fresher look n feel, which distinguishes it as a brand of the online universe, so I created this brand and this manual in order to meet these goals.
Since its inception, the brand and the norms contained in this manual have been used and continue being used through marketing campaigns in the mainstream media, both online and offline (some examples below).
Adobe Illustrator, Adobe Photoshop.
View the PDF version:
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Or you can view this brand identity through this image gallery:
Some examples of the brand in action:
MArketing Activation Event